What makes a great website homepage
Your organization's website serves as the digital representation of what you do, often forming the initial impression for visitors. To ensure this first encounter is nothing short of impressive, consider implementing these fundamental yet pivotal best practices for your homepage:
1. High quality, professional, engaging visuals
High-quality, professional, and engaging visuals are the cornerstone of a remarkable homepage. Pictures and videos break the monotony of text, making your site visually captivating. They offer an opportunity to narrate your story and convey your organization's mission effectively. For expert guidance on capturing stunning visuals, explore our blog. Your homepage should feature your best visuals — crisp, action-oriented photos and concise yet impactful videos. These visuals must align with your brand identity and seamlessly integrate with your messaging. Remember that impactful visuals can forge an emotional connection with your audience.
2. Consistent branding and formatting
Consistency in branding and formatting is the bedrock of a polished website. Your brand fonts and colors should be the exclusive choices for design elements, text, buttons, backgrounds, and more. It's equally crucial to maintain a unified structure across your content. For example, if you use rectangular buttons in one section, do not switch to pill-shaped buttons elsewhere. If your images have rounded corners, ensure all images on the site adhere to this design pattern. The same applies to text styles; if section headings are in H2, maintain this consistency throughout the site. This level of consistency projects maturity and professionalism.
3. Well structured, organized, up-to-date content
Structuring your homepage with concise, informative sections, mirroring the organization of other pages on the site, is pivotal. Equally important is the need to keep your content up-to-date. An outdated homepage can deter visitors and erode trust. Regularly review and refresh your content to keep it relevant and engaging.
4. clear and meaningful call to action (CTA)
A well-crafted CTA prompts visitors to take action — whether it's signing up for a newsletter, scheduling a consultation, or filling out a contact form. Your homepage should prominently feature a clear and comprehensible CTA. The language should be persuasive, guiding visitors toward meaningful engagement with your organization.
5. Mobile optimization
In today's mobile-centric world, it’s incredibly important to ensure your organization’s website is optimized for mobile devices. Your site must deliver an exceptional user experience on all devices, including smartphones and tablets.
These five best practices, when implemented correctly, will empower you to craft a homepage that effectively narrates your story, fortifies your brand identity, and leaves visitors eager to learn more!
If you need help building a top notch website for your organization, we would be happy to work with you! Just reach out!
